Case Study: How did Apple Survive? Mastering the Product Turnaround

Concept in brief.

Nailing the turnaround is one of the most valuable product leadership skills. Windows Phone, WebOS, and Yahoo each failed to meaningfully shift their market position in a winner take all market. So how did Apple become a tech industry juggernaut despite a 4% market share? Apple survived and thrived because it stopped focusing on the broader market and developed and nurtured a dominant market position with a valued customer segment.

To continue reading this and other exclusive content and discussions: 

Become a member of Plus, Praxis product leadership community for current and future product leaders.

Or Sign in to your account.