Case Study: How did Apple Survive? Mastering the Product Turnaround

Concept in brief.
Nailing the turnaround is one of the most valuable skills for a product leader. Windows Phone, webOS, and Yahoo each failed to meaningfully shift their market position in a winner take all market. So how did Apple survive with less than 4% Mac market share that never cracked 10%? Despite a weak market position, Apple survived and thrived because it stopped focusing on the broader market and developed and nurtured a dominant market position with a valued customer segment.